Cast your
net wider...
What is Podcasting?
It does not mean you need to buy an iPod from Apple!
Technically speaking, Podcasting is the next step in "syndicating your content to your subscribers".
In English, this means that your customers, or employees, can subscribe to your podcast service.
Then when you release your next podcast, they are alerted to the new content.
Some software, such as iTunes, can be set to automatically download new podcasts as soon as they become available.
Your podcast can contain anything you want, video or audio.
It is a great way of getting your message across, with the advantage that the subscribers (hopefully your
next customers) are pulling down the content, rather than you pushing it to them. They feel in control, unlike
when they receive unsolicited emails or spam.
Just like the 'RSS' technology (see our article from February
here
), it is all free to implement!
Why not try podcasting your latest corporate or promotional film?
Call us and we'll be happy to help you.
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